5 Benefits of Restaurant Loyalty Software

Restaurants are a great example of a traditional industry that can benefit immensely from using modern technology. For example, restaurant loyalty software is perfect if you’re a restaurant owner looking to build brand loyalty among your customers, or for a way to manage existing customer loyalty.

However, it’s important to understand this technology before you start investing in it, or you may not be able to use the software to its full potential. So, in this article, we’ll explain what restaurant loyalty software is and explain the benefits of having a digital product that uses this software. Read on to learn more.

What is Restaurant Loyalty Software?

Software tools (such as brand apps) are incredible business assets. For example, the brand app that Future Platforms developed for Dominos Pizza streamlines customer ordering and integrates the Dominos loyalty programme, which was part of 102.3% revenue increase Domino’s experienced following the app’s release.

Restaurant loyalty software (referred to as customer loyalty software in other industries) is another kind of software tool, one that specifically focuses on loyalty. Restaurant loyalty software typically takes the form described above: a brand app that offers a core function such as online ordering, but includes an integrated loyalty programme. The programme could include any number of interesting features like discount codes, company news, or a points-based reward system.

The Top 5 Benefits of Restaurant Loyalty Software

1. Increased Brand Loyalty

Above all, restaurant loyalty software exists to help boost brand loyalty. It does so by offering value to customers that they would not have access to if they didn’t use the software. This makes the benefits of loyalty more exclusive, and that image of exclusivity can further increase the number of loyal customers.

While the value of the programme helps customers, it’s the design of the software that ensures there is a clear journey from the value offered by the programme back to the brand itself. Particularly successful loyalty programmes (such as those developed by Starbucks, McDonalds, and Subway) will use brand colours and logos in overt ways to ensure the software matches the existing brand style.

2. Improved Customer Experience

Restaurant loyalty software can greatly improve the customer experience, primarily through the value it offers (as we mention above). Customers receive value through the software in the form of discounts, free products, or even exclusive access to new products or brand events.

As well as offering value, restaurant loyalty software also helps the customers themselves feel valued, particularly if the offers within the software can be personalised. Personalisation makes the customer feel as though they are receiving a unique experience, tailored to their needs.

3. Access to Customer Data

Using loyalty software offers access to crucial customer activity insights. Customer loyalty software typically requires the user to create a profile, and any activity the customer completes while logged into their profile can be directly attributed to them. So, loyalty software makes it much easier for businesses to understand exactly what each customer is spending, what their product preferences are, and how they prefer to be contacted.

As well as helping you learn more about your audience, the customer data provided by loyalty software is essential for measuring customer loyalty. You can track how many people are signing up for your loyalty programme, as well as how many are active, frequently-returning customers.

4. Improved Customer Engagement

Businesses can often struggle to find a communication channel that’s visible but doesn’t interrupt their customers’ day-to-day lives. Email updates are one of the most common solutions, but many get caught by spam filters and ignored. Restaurant loyalty software offers a perfect alternative.

Loyalty software based on a mobile app offers another channel to engage with customers in multiple ways. For example, news updates (like new menus or discounts) can be sent using push notifications, while customer service conversations can be completed by having a messaging function included in the software.

5. Competitive Price Advantage

Offering access to discounts is one of the primary ways that apps can create loyalty in the hospitality industry. By using your restaurant loyalty software to provide loyal consumers with small price reductions (or even a free product), you may gain a perceived price advantage over your competitors.

It’s important to remember that this is only a perceived advantage, rather than actually undercutting the prices of your competitors. The difference is that actually lowering prices across the board can harm your margins, particularly for menu items with expensive ingredients. However, if the discount is solely available to loyalty programme members, then you don’t need to suffer the loss of revenue associated with dropping prices, while still enjoying the increased customer satisfaction that it brings.

Build Modern Customer Loyalty Software With Future Platforms

If you want to access any of the benefits we’ve listed, then get in touch with the Future Platforms team today. We help businesses create sleek, modern mobile experiences and accessible, streamlined websites, which can boost revenue and customer loyalty for your business.

Our team has considerable experience working with high-profile clients with specific needs and targets, so we’re more than capable of achieving whatever goals you may have for your business. Whatever you need your digital product to do, we can help you make it a reality.

Don’t hesitate. Contact Future Platforms today.