Insights
Transforming Transactions: The Future of Embedded Payments
Embedded payments are reshaping commerce by enhancing UX, enabling personalisation, and driving loyalty - making them essential to modern strategy.
5 Key Trends in AI & Customer Experience in 2025
AI in CX is evolving from efficiency tool to emotional companion, blending speed, purpose, and empathy to build human-centred experiences.
Future Trends: What 2025 Holds for AI-Driven Customer Experience
In 2025, AI will drive hyper-personalisation, predictive service, voice commerce, AR integration, and ethical innovation in customer experience.
Navigating Ethical Challenges in AI-Driven CX: Privacy, Bias, and Transparency
Ethical AI in CX requires prioritising data privacy, eliminating algorithmic bias, and ensuring transparency to build trust and long-term loyalty.
AI in Customer Experience: Key Strategies for Balancing Automation with Human Touch
AI streamlines customer service by automating routine tasks, while human agents handle complex, emotional interactions for stronger connections.
5 Trends Driving AI in Customer Loyalty Programmes
AI is revolutionising customer loyalty with personalisation, predictive analytics, conversational tools, gamification, and fraud prevention to boost engagement.
AI & Chatbots in Customer Experience (CX): Challenges & Opportunities In 2025
Discover how AI & chatbots will transform customer experience next year with a fresh look at some of the challenges and opportunities facing brands.
Planning for 2025: Why Loyalty Solutions Should Be Top of the Agenda
For many businesses, loyalty solutions can be the difference between retaining customers and losing out to competitors. Here’s why 2025 should be the year your business focuses on loyalty.
Creating a Loyalty Solution That Works
For many businesses, loyalty solutions can be the difference between retaining customers and losing out to competitors. Here’s why 2025 should be the year your business focuses on loyalty.
Harnessing Digital Transformation with AI
By adopting artificial intelligence as part of their digital transformation projects, businesses can massively boost efficiency. Learn more here.
Designing Digital AI Products Ethically
Discover the social media trends and algorithm changes in 2024 and how you can stay ahead of the curve with your digital marketing.
AI in Omnichannel Customer Support
Learn how AI makes establishing omnichannel customer support more streamlined and effective, boosting your digital products and customer satisfaction.
Chatbots in E-commerce: Enhancing Engagement & Sales
Discover how e-commerce chatbots are revolutionising customer engagement and boosting sales, alongside some leading AI-powered chatbot use cases.
How AI is Redefining User Interactions
Learn how AI is redefining user interactions to enhance digital products and drive more immersive and hyper-personalised customer interactions.
Creating minimum lovable products
This article explores how brands creating digital apps should look to create ‘Minimum Lovable Products’ first.
Building Retail Customer Loyalty
This article covers how retailers can employ digital tools, apps, and AI to boost customer loyalty and retention.
AI-Powered Personalisation: The Future of Retail
Artificial intelligence promises a range of improvements for the retail industry, including the power to revolutionise customer personalisation options.
Leveraging AI for Customer Experience
This article discusses how stakeholders in the hospitality industry can leverage AI to provide better customer service.
Building Fan Relationships Through Design
This article discusses how sports fans can boost fan loyalty and retention through effective web and app design.
Tech-Enhanced Sports: AI’s Role in Fan Interactions
Discover the game-changing perks of AI in sports and how brands can harness the latest tech to transform fan interactions and win long-term loyalty.
How AI Elevates the Transport Experience
This article analyses how AI technology can be employed to improve the transport experience for passengers.
Building Public Transport Rewards Schemes
This article discusses how Future Platforms creates rewards programmes for public transport companies.
2024 Tech and Trends Driving Digital Loyalty Programmes
Discover the top technologies and trends driving digital loyalty schemes in 2024 and tips for boosting customer loyalty through mobile apps.
Successful Strategies for Boosting Digital Loyalty
Looking for a highly effective, digitally-focused loyalty strategy? Check out this article for some successful real-world examples.
Understanding the Digital Loyalty Index
Our 2024 Digital Loyalty Index is an incredible resource for businesses. In this article, we’ll highlight some of the key takeaways from the Index.
Digital Loyalty Index - August 2024
Future Platforms Digital Loyalty Index - a bi annual consumer insight study into the UK's changing digital loyalty behaviours and habits. Enter your details below to download the report for free and start to understand more.
Crafting Intuitive UI/UX Design
Discover how Future Platforms creates intuitive and engaging UI/UX designs that enhance user satisfaction and loyalty.
Leveraging Motion Design for Visually Engaging Websites
Discover our Motion design toolbox and best practices for creating visually-engaging interactive websites and mobile apps.
Best Practices in Web Design
This article covers UX best practices to help brands deliver superior web design, and how Future Platforms can assist.
Loyalty Programmes in Retail Brands
We analyse three examples of retail loyalty programmes that have successfully boosted customer loyalty.
Omnichannel Strategies for Customer Loyalty
Discover key omnichannel strategies to enhance customer loyalty in retail. Learn why you should personalise experiences, modernise systems and more.
Personalisation in Digital Loyalty Programmes
This article covers how the use of customer data can be used to personalise digital loyalty programmes.
Role of Hospitality Apps in Boosting Customer Loyalty
Discover the role of hospitality apps in boosting customer loyalty in this increasingly competitive sector as we dive into some great mobile app examples.
Digital Loyalty Programmes in Public Transport
This article breaks down how public transport organisations can take advantage of loyalty programmes.
The Top Benefits of Custom Web Design
This article lists the top benefits brands can achieve through custom web design, as well as our own best practices.
Our Guide to End-to-End Website Design
This article shares our web design recommendations for enterprises looking to craft immersive online experiences for audiences.
How Luxury Brands Are Harnessing Digital Products
Discover which tactics luxury brands use to make the most out of digital products, such as in-house automation, virtual and augmented reality, and SEO.
5 Benefits of Restaurant Loyalty Software
Discover the incredible benefits of customer loyalty software, and why all brands should be investing in this technology for summer 2024.
How to Create a Leisure & Lifestyle Loyalty Programme
This article discusses how hospitality brands can engage with customers through a leisure and lifestyle loyalty programme.
What Makes the Best Airline Loyalty Programme
This article examines how airlines can harness the power of loyalty programmes to boost customer retention.
How to Create Digital Products to Boost Brand Loyalty
This article discusses how brands can achieve a successful loyalty campaign to retain more long-term customers.
Why You Need Interactive Web Design
This article discusses the benefits of taking an interactive approach to web design and how Future Platforms can help.
What is Interactive Design?
This article explores how interactive design principles can help brands elevate their digital experiences.
How to Create Digital Products to Boost Brand Loyalty
This article covers how brands can craft digital products for customers, and how they can help boost brand loyalty.
Why is Customer Loyalty so Important?
Why is customer loyalty so important? Discover statistics highlighting the power of it and how to build successful customer retention strategies.
5 Kickass Brand Loyalty Examples
This article dives into 5 examples of brands that have managed to build and launch successful loyalty programmes.
Investing in Digital Transformation in Retail Industry
Digital transformation is an essential part of running a retail business, but it can be costly. Learn how much you’ll need to invest in this article.
Creating a Winning Digital Experience in Hospitality
Discover the key ingredients for a successful digital guest experience in the hospitality industry in our latest article.
How Apps Can Create Customer Loyalty in Hospitality
Read our latest article to discover how your hospitality app can help drive customer loyalty and ensure the future success of your business.
How to Create a Sports Brand that Drives Loyalty
In this article, we’ll look at brand loyalty in sports, and discuss how sports brands can generate and maintain loyalty among their supporters.
Top 5 Cases of Digital Transformation in Transportation
In this article, we’ll look at some best-in-class examples of digital transformation in transportation businesses, including First Group and TfL.
New Ebook: Harnessing Loyalty During Peak Shopping Seasons
The wait is over! We’re proud to announce that our new eBook, “Harnessing Loyalty During Peak Shopping Seasons”, is available for download now.
How AI in Retail Can Support Brands During Peak Season
Discover the power of artificial intelligence in retail. In this article, we’ll look at how AI can support your brand during peak shopping seasons.
How to Create a Digital Products to Boost Loyalty
Digital products are a phenomenal tool for building loyalty. Learn how to create a digital product here.
How Website Design Services Impact Brand Loyalty
Hiring an expert for their website design services can improve your customer retention rates and boost brand loyalty. Learn how here.
Linking AI And Customer Experience For Brand Loyalty
In this article, we’ll be looking at how combining AI and customer experience can help increase brand loyalty.
How Design Shapes The Buying Decision Process
Good design is critical if you’re looking to simplify your customers’ buying decision process and make a good first impression. Learn more in this article.
5 Best Christmas Campaigns from 2023
Looking for marketing inspiration? Join us as we analyse the top 5 Christmas marketing campaigns of 2023 to identify the ingredients for marketing success.
Marketing Campaigns for Black Friday & Christmas 2024
Do your Black Friday and Christmas marketing campaigns lack impact? Learn how to build better ones with Future Platforms.
Maximise Peak ROI with Customer Loyalty and Retention
Learn how to maximise your peak shopping season revenue boost by leveraging customer loyalty and retention.
4 Potential Use Cases of AI in Sports
Discover exciting use cases for AI in sports, as well as barriers to adoption you may face, in this article by Future Platforms.
4 Common Hybrid App Development Challenges
Read this article to learn some of the common pitfalls of hybrid app development, as well as how you can avoid or overcome them.
Creating Impact via Digital Sustainability
Learn what digital sustainability is in this article from Future Platforms, complete with examples and a how-to guide.
How to Measure Customer Loyalty
Discover how to measure and incentivise customer loyalty in this quick guide from Future Platforms.
Why Behavioural Design is So Important
Discover why behavioural design is crucial to fostering customer loyalty and how to devise your own behavioural design strategy in this article.
Creating a Product Development Strategy
Learn what to anticipate in your 2024 product development strategy in this article by Future Platforms.
The Top Product Design Trends for 2024
Discover which web and mobile app design trends are coming your way in the next 12 months in this article.
Role of the CMO in Digital Transformation Services
The CMO role has evolved. They now spearhead digital transformation services – from prototype development to building a culture of innovation.
Why Digital Innovation Boosts Brand Share
Boost your market share with digital innovation. Explore how digital tools and cross-platform app development help brands stay ahead.
5 Secrets Behind Building Brand Loyalty | Future Platforms
Discover five drivers of brand loyalty, featuring data from original consumer market research, in this article by Future Platforms.
What Creates Brand Loyalty in Sports? | Future Platforms
Discover the secret to converting fan engagement into fan loyalty in sports in this article.
Building a Sports Fan Engagement Platform | Future Platforms
What makes a good sports engagement platform? Discover all of the essential features in this article.
5 of the Best Fan Engagement Campaigns | Future Platforms
Discover our breakdown of top fan engagement campaign examples in this article.
The Ultimate Guide to Sports Fan Loyalty | Future Platforms
Discover our complete guide to fostering and scaling fan loyalty in sports in this article.
Building your Digital Transformation Strategy | Future Platforms
Learn how to bypass common pain points in digital transformation strategies, and more, in this Future Platforms article.
Future Platforms - Digital Loyalty Index
Future Platforms Digital Loyalty Index - a bi annual consumer insight study into the UK's changing digital loyalty behaviours and habits. Enter your details below to download the report for free and start to understand more.
Did Gen Z kill the loyalty program?
Brands like Vans and H&M are adapting their loyalty programs to appeal to Gen Z
How customer service can make or break your brand
Looking at the new era of customer service and the brands who get it right
Report: Beyond bookings
Who's nailing it when it comes to digital booking experiences: a review of 10 leading brands
Brands need friction – even in the metaverse
When Yuga Labs disrupted the entire Ethereum blockchain earlier this month, it prompted us to think there's room for positive friction in the metaverse.
How the iPod changed the world – and why its legacy lives on
Yes, the iPod is being phased out but there is still a lot the industry can learn from its very successful 21-year run
Netflix and binge: how the streaming giant got us hooked
After leading the streaming game for a decade, Netflix is suddenly in crisis mode. Here is what it can do next.
For the love of friction: how positive friction can build user engagement
Friction gets a bad rap but it has an important role to play in the digital world
4 ways brands can break through digital sameness
Creating digital experiences that truly differentiate your brand
Our pledge to #BreakTheBias and challenge gender stereotypes every day
Our commitment to fighting inequality and discrimination beyond IWD
Top 5 trends disrupting the quick-service restaurant industry
New entrants in the QSR sector have disrupted the industry and created new opportunities
Watch: Breaking Through Digital Sameness
Create digital experiences that fulful customer needs and differentiate your brand
That's BS: understanding behavioural design
The expanding field of behavioural science can be hard to grasp. We break it down, in collaboration with Samuel Salzer
Interview: talking behavioural science with Samuel Salzer
Samuel Salzer is a Behavioural Strategist and author working in the rapidly expanding field of behavioural science and habit-formation
Event round-up: Digital products that stick
How to design digital products and services that promote long-term use, brand loyalty, and commercial gain
Watch: Digital products that stick
How to design digital products and services that promote long-term use, brand loyalty and commercial gain
Inclusivity and accessibility within design
15-20% of people need accessibility. Here's how to do it right
Interview: making digital experiences truly personalised
Personalised experiences result in increased brand loyalty, and the benefits will be felt by both users and businesses
Developing digital trust in financial services
From design to communication, financial services need to build trust with customers from day one
10 everyday planet-friendly actions you can take now
This Earth Day (and beyond), we can all be Captain Planet
Increasing customer self-service to cut costs
Businesses need to evolve to address rising customer expectations and to cut costs.
We stand with women: #ChooseToChallenge this IWD
We don't want to just talk about change; we want to make it happen.
Meet the Team: Senior Project Manager, Heather
In this month's Meet the Team we get to know Heather, one of our Senior Project Managers.
Meet the Team: Senior QA, Arpita
In this month's Meet the Team we get to know another one of Arpita, a Senior QA.
Future Platforms expands with the opening of Northern Ireland office
Future Platforms is growing!
Simon Peck Joins Future Platforms as CEO
Simon Peck has joined the team to drive business growth and improve our services.
Meet the Team: Office Manager, Johan
In this month's Meet the Team we get to know our office manager, Johan.
Best of 2020: Reflecting on a Year of Change
As 2020 comes to a close, we wanted to reflect on the products, designs, and accomplishments that made our year.
Meet the Team: UX Designer, Issy
In this month's Meet the Team we get to know Issy, one of our UX Designers.
Our commitment to equality, fairness, and transparency
We're committed to long-term change. That is why we have implemented several steps to improve diversity in our business.
Future Platforms Rebrands to Reflect Business Growth
Out with the old, in with the new Future Platforms!
How Domino’s Pizza Became the Mobile Brand of the Decade
Technology innovation has helped turn the pizza giant into a digital powerhouse.
Chatbots: More than a Buzzword
We explored the business and customer benefits of chatbots.
MaaS and the Evolution of Transport: Exclusive Interview with Martin Bould, First Bus
The movement and demand for mobility-as-a-service is helping service providers, like First Bus, challenge more innovative competitors.
How COVID-19 Could Shape the Future of Transport
There is no doubt that the transport industry has been hit hard by the pandemic. We explore a vision of the future that can guide what action is taken now.
The NHS Track-and-Trace App: The Good, the Bad, and the Ugly
The NHS track-and-trace app has cost £35 million and several delays - was it worth it?
Future Platforms Appoints Remy Brooks as Head of Strategy to Drive Business Innovation
We have a commitment to constantly improve our services, which is why we have appointed a new Head of Strategy, Remy Brooks.
COVID-19 and Retail: How Digital can Save your Store
Shopping still has a place in a lockdown and post-COVID world: retail just needs to evolve.
How COVID-19 has Accelerated Digital Transformation in the Restaurant Industry
COVID-19 has accelerated a digital transformation in the restaurant industry, and many are taking advantage.
Meet the Team: Lead Developer, Jorge
In this month's Meet the Team we get to know another Jorge, one of our lead developers.
How First Bus’ Revolutionary App is Keeping Key Workers and the UK Moving
This is how we created a revolutionary COVID-19 solution for the First Bus mobile app.
4 Ways Mobile Can Drive Fast Food Traffic
Having a good digital strategy in place means fast-food retailers are better equipped for now and for the ‘new normal’.
