Watch: Breaking Through Digital Sameness

Create digital experiences that fulful customer needs and differentiate your brand


Reading time

1 hour

We explore

  • How to add your TOV in your digital products
  • The role of emotion in digital experiences
  • Why friction can be a good thing
  • Ways to surprise and delight your customers

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Do your digital products stand out or are you at risk of blanding in?

Brand differentiation requires innovation. Uber revolutionised how we hitch a ride, Spotify redefined how we listen to music, and Netflix completely changed the streaming game. All of these successes were borne out of recognising real human needs — and then addressing them through meaningful digital experiences that bring their brand to life.

True brand differentiation is achieved through memorable experiences. Brands that don’t create memorable digital experiences will lose the opportunity to stand out among competitors.

Our panel will discuss how to fulfil customer needs and deliver digital experiences that grab and keep their attention. We’ll hear from digital leaders about how they consistently use digital products to differentiate themselves and look at the brands that are doing it right.

We'll hear from

Greet Jans, Head of Experience, Future Platforms

Rose Pearson, Digital Product Owner, EE - LinkedIn

Chris Allwood, Head of Digital Product Design, Bloom & Wild - LinkedIn

Remy Brooks, Head of Strategy, Future Platforms